View source for Quality management in marketing communication: the concept of contradiction finding and classification

by: '''Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba and Gerhard-Wilhelm Weber'''

1. Introduction: The reason for the investigations.

2. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient.

3. Characteristics of the applied concepts of system thinking

4. Results: Stages of Contradiction Finding and Classification.

5. Conclusion and Outlook.

'''Introduction: The reason for the investigations'''

'''CONTRADICTIONS IN THE AREA OF QUALITY MANAGEMENT OF MARKETING COMMUNICATION:'''

• the complex and dynamically changing market,

• the creation of cross-functional knowledge,

• the effective adaptation of the company to changing market environment conditions.

'''Introduction: The reason for the investigations'''

'''INTERNAL MARKETING COMMUNICATION:'''

• recognition of the surrounding market from different perspectives,

• contributes to the synergy effect in shaping the targeted changes of the company and its environment.


link to material:https://ifors.org/wp-content/uploads/2019/12/Willi-Joanna-TRIZ-North-Sumatra-November-2019.pdf

[[Category: Industry]]